Sony Ericsson has announced a content deal with Universal Music Publishing Group for PlayNow Uncut, its promotional platform for breaking emerging artists online and via Sony Ericsson mobile phones.
Launched in October 2006 as M0BUZZ PlayNow Uncut offers music videos, interviews, tracks and tour dates. Sony Ericsson says the addition of Universal Music Publishing Group to the mobile music platform guarantees users access to an enormous range of top artists and introduces a content partner with the shared ambition of making good music truly accessible. Upcoming artists such as Gavin Thorpe, Flykkiller, The Answering Machine, and Ironweed Project are already benefitting from the exposure provided by PlayNow Uncut.
The collaborative partnership offers potential as a platform for exposing new music through Sony Ericsson's marketing and sales channels and complements Sony Ericssons existing music services such as PlayNow arena (the over the air music and mobile content download service); and PlayNow plus (PlayNow arenas unlimited, over-the-air music download service available to Sony Ericsson customers on phones and PCs). The companies collaboration will also extend to initiatives such as preloading music on mobile phones. 
