MASTERCLASSING

PlayPhone Launches in Italy

David Murphy

Mobile entertainment company PlayPhone has launched its mobile content subscription service, Splash in Italy. Splash offers real tones from artists including Katy Perry, Metallica and Coldplay; premium games such as Iron Man and Indiana Jones; and the Dylan Dog comic series. 
Users will have unlimited use of Love Calculator, a new service that identifies their compatibility with a partner, as well as other mobile applications, including two daily feeds offering exclusive celebrity gossip and news.
Splash costs 5 (4) a week for three items plus one bonus item when joining. It will be available initially on Vodafone and TIM, and will go live on the 3 and WIND networks over the coming weeks.
(Italy) is a competitive market, with 74.5 million mobile subscribers, but Splash is offering Italian consumers something very different a huge library of compelling content at a great price, says PlayPhone EMEA Managing Director, Martin Bowley.

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