BET Networks, which provides entertainment, music, news and public affairs television programming for African Americans and consumers of Black culture worldwide, has announced a partnership  with  PlayPhone, which operates a network of global mobile entertainment destinations, to build and manage its mobile entertainment and personalisation business. 
The new BET Mobile destination, powered by PlayPhone is a place where fans of BET programming can download new and exclusive mobile content directly to their mobile phones. The service is accessible on the web at http://mobile.bet.com or the mobile web at wap.bet.com, and, says BET, is easy to access from more than 2,000 wireless devices across all major North American wireless networks.
Mobilizing BETs hit programming and other related content for download purchasing is another way for us to deepen our digital connection to consumers, said Martez Moore, Senior Vice President, Strategy & Business Development for BET Networks. In PlayPhone, we found a dynamic mobile services partner who had a demonstrated understanding of how to extend the BET experience into the mobile world in ways that resonate with our audience.