Preference Choice Publication

P&O Cruises launches brand campaign across TV, social and online

David Murphy

P&O Cruises has launched a brand campaign that will run across TV, social, online video and press. The campaign, created by Snap LDN captures the collection of small, personal memories that make holidays meaningful and memorable. Each ad celebrates people reconnecting and rekindling authentic relationships, and tells the story of the small, fleeting and seemingly insignificant moments that truly matter to us.

The first of a series of four ads follows a couple’s journey through their evening onboard a cruise ship together, dancing, the story told through snapshots and snatched glimpses. The stories throughout the series will focus on the intimate minutiae of people’s holidays, and those moments in-between moments that make holidays live long in the memory. The campaign features cast who are real partners, friends and family, in an attempt to give the stories they narrate a truly authentic feel.

"Our new TV ad… paints an authentic picture of a holiday with us and evokes powerful memories of happy times on our new ship Iona,” said P&O Cruises Vice-president, Sales, Marketing & Brand, Robert Scott. “It captures real togetherness and, with the next two iterations which will be in the Mediterranean and the Caribbean, will show the variety of experiences on board and on shore. As part of a TTL campaign, created in collaboration with our very talented internal creative teams and our agencies, our aim is to add new visual images to our existing 'Holidays as varied as you' campaign.  We are sure it will have huge appeal both to existing guests and to those who have not yet tried a cruise holiday.”