DataWind, the maker of the PocketSurfer web-surfing device, has announced the results of the first mobile advertising campaign deployed on the device during the summer. More than 30% of PocketSurfer users clicked the ad to be redirected to the EnjoyEngland website.
The mobile campaign was part of EnjoyEnglands wider marketing initiative to generate visibility to both UK residents and tourists, particularly those who enjoy the great outdoors. Datawind says that a large portion of PocketSurfer users in the UK have indicated enthusiasm for outdoor leisure pursuits, such as cycling, hiking and boating, where the ability to access the Internet in often remote areas is highly valuable.
We were pleased with the success of the partnership and the wider audience it enabled EnjoyEngland.com to benefit from, says EnjoyEngland Head of Marketing, Amanda Smyth. Working with PocketSurfer provided us with an ideal platform to reach an Internet-savvy audience on an increasingly popular form of technology.
PocketSurfer2R is an ultra-thin, handheld device for accessing the web on the move. It features a full-colour widescreen display, a backlit QWERTY keyboard and touchpad. The device includes a built-in GPS receiver and integrated location-based services. It costs 199, including up to 20 hours of Internet usage per month for the first year in the UK. Unlimited monthly usage costs 5.99, and an annual subscription fee of 39.99 after the first year entitles users to an additional year of 20 hours per month. Theres also the option to upgrade to unlimited Internet usage within the UK, for the lifetime of the product, for an additional one-off payment of 59.99.