Podcast: How CPaaS enables real-time omnichannel customer communications
- Tuesday, September 1st, 2020
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In this interview, Amber defines what omnichannel means, looking at it in terms of the way that consumers can communicate with a brand and explaining why it matters.
She discusses the issues that businesses can have when looking to achieve this omnichannel experience and how Communications Platform as a Service (CPaaS) solution can help to overcome these challenges.
Finally, she guides us through what we should be looking for selecting a CPaaS provider. You can catch the podcast here.