Podcast: How CPaaS enables real-time omnichannel customer communications

Tune into this exclusive podcast, in association with SAP Digital Interconnect, in which David Murphy talks to Amber Peters, Head of Sales Enablement for North America at SAP Digital Interconnect.

In this interview, Amber defines what omnichannel means, looking at it in terms of the way that consumers can communicate with a brand and explaining why it matters.

She discusses the issues that businesses can have when looking to achieve this omnichannel experience and how Communications Platform as a Service (CPaaS) solution can help to overcome these challenges.

Finally, she guides us through what we should be looking for selecting a CPaaS provider. You can catch the podcast here.