Preference Choice Publication

Podcast: Talking Mobile with Airship

Mobile Marketing - Member Content

Tune in to this exclusive podcast in association with Airship, in which David Murphy talks to Patrick Maureil, Managing Director, EMEA, at Airship about how the COVID-19 pandemic has changed how consumers behave on mobile, and how brands can tap into this. 

He explains how brands can best acquire users for their app and retain them, and about the many advantages mobile holds over desktop, enabling brands to reach people in the moment, and enabling mobile users to easily transact, with automated sign-ons and built-in payment mechanisms.

Finally he explains how brands are starting to use their app as the centrepoint of the customer experience, using the example of WalMart, who are designing their in-store experience to reflect the experience of using the WalMart app. 

You can catch the podcast here