Mobile wallet and payments firm PointsPay has launched an app for redeeming loyalty points at POS.

PointsPay, which has already been integrated with Etihad Airways rewards program, gives users the option to convert points or miles into more than 150 currencies, to be spent with over 30m merchants, in store or online.

“Millions of consumers participate in multiple loyalty programs, but struggle with lack of options and choice when it comes to redeeming and spending their hard-earned rewards. The ideal scenario is a loyalty solution that allows them to convert their points or miles into any currency, and to use that currency however they want,” said Dominic Hofer, PointsPay founder and CEO. “What is unique about our offering is that the points and miles are suddenly following loyalty program members rather than members having to chase their points to where they can be redeemed. We have flipped the traditional redemption model on its head.”