Polar Launches Multichannel Native Ad Platform

Polar has launched MediaVoice, a multichannel native advertising platform.

MediaVoice enables publishers to create and serve native ads – including sponsored stories, videos and galleries – on PC, tablet, and mobile sites. The platform uses a plug-in script which can be integrated with existing ad infrastructure such as DoubleClick, and also offers a reporting dashboard with real-time analytics.

Polar initially built native advertising functionality into its MediaEverywhere platform, which launched last year but, due to the level of interest in the medium, decided to offer MediaVoice as a separate product.