Polar Mobile Opens Dubai Office

Mobile marketing firm Polar Mobile has signed a partnership with EMS, the smartphone partner for major handset manufacturers and operators in the Middle East region, to launch mobile apps across multiple handsets for over 100 media companies in the Middle East region. Polar Mobile is also opening an office in Dubai, UAE.

Early customers for Polar Mobile and EMS in the region include Gulf News, Khaleej Times, 7DAYS and Al Alan TV. These media companies are working with EMS on the ground locally and are using Polar Mobiles Platform to launch mobile apps for smartphone and tablet devices, including iPhone, iPad, BlackBerry, PlayBook, Android, Windows and Nokia.

“The Middle East region represents an opportunity for Polar to grow its presence, as it is early days for local media companies and their adoption of mobile apps,” says Polar Mobile CEO, Kunal Gupta. “We are excited to partner with EMS to represent our company in the region.” 

EMS is a strategic channel partner of several handset manufacturers, and focuses on the delivery, implementation and support of mobile solutions. The company has partnerships with over 73 mobile operators in over 50 countries. EMS says it is committed to add value to mobile phone operators via services and solutions to help drive data revenue and retain customers, making them more competitive and profitable.

Polar Mobiles SMART Platform powers over 1,200 mobile apps across smartphones and tablets for over 300 Publishers in 10 countries, including the likes of Conde Nast, Bloomberg, Shanghai Daily, Rogers Media and Transcontinental Media.