Financial tech startup Pollen says it will deploy in excess of $150m (£89m) of ‘velocity capital’ to mobile app developers during 2014, with the launch today of its closed beta in the US and UK. A range of independent and venture backed start-ups have already had early access to the initiative.

Pollen is pioneering a new class of capital, which it calls velocity capital, to help developers accelerate the growth of their business by speeding up access to their app store receipts and hence, revenues.

Currently, the company says, app developers can wait more than 60 days to be paid for their app sales or in-app purchases from the leading app stores. Pollen unlocks this revenue early, paying 95 per cent of proceeds to developers every seven days. This enables companies to quickly reinvest earned revenues back into their business, accelerating their user acquisition campaigns or product development cycles. Think of it as factoring for in-app revenues.

In addition, Pollen will also provide advice and support in developing paid user acquisition strategies to boost visibility of apps and reinvigorate existing apps.

“We created Pollen to provide app developers with faster access to their app store revenues, which can then be used to accelerate their growth and install base,” said Martin Macmillan, Pollen CEO and co-founder. “So far, we’ve seen exceptional demand for our early beta, both from app developers, but also venture capital firms who recognise that velocity capital can help their portfolio companies to deploy capital more efficiently.”

Pollen is supported by a range of investors including ClalTech, Archimedia, and several active angel investors, including Shukri Shammas and Alvaro Alvarez del Rio.