Pontiflex has updated its mobile signup ads platform to include Spanish language capability. Advertisers will be able to create ads in multiple languages on the platform, which will then be automatically displayed in the relevant language based on users device settings.

The Hispanic population account for a large slice of US consumer spending, growing at three times the annual growth rate of the general market. 44.7 percent of US Hispanics use smartphones, according to AdvertisingAge – and as a group spent $5.15bn (£3.2bn) on mobile over the 2011 holiday season, according to Zpryme Research.

“The US Hispanic population is among the largest and most tech savvy audiences in America. It’s important that our advertisers can communicate with them in a relevant way, and effectively increase the reach of their branding and acquisition campaigns,” said Zephrin Lasker, CEO and co-founder, Pontiflex. “We’re happy to help advertisers get their message to a universe of engaged people who are actively engaged with their mobile devices.”