Pontis is Cool, says Gartner

The analyst Gartner has recognised Pontiss Marketing Delivery Platform (MDP), which allows mobile, TV and fixed line operators to target customers with personalised marketing offers, in its 2009 CRM Marketing and Analytics Cool Vendors report.
The report highlights four vendors that offer unique capabilities to enable companies to improve marketing processes and aid the execution of targeted offers, while improving measurement, accountability and creativity. Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but is designed to highlight interesting, new and innovative vendors, products and services.
The Pontis MDP for mobile, TV and fixed line operators is a real-time fulfilment and execution system for personalised and contextual marketing offers across platforms and channels. Pontis says the solution has been proven to increase the success of marketing promotions by ensuring that relevant offers are based on actual user behaviour and interests. Pontis has secured deals for the platform with a growing number of Tier 1 operators, including Vodafone, Telefonica and T-Mobile.
We are delighted to have been recognised in the Gartner Cool Vendors report, and see it as a testament of the benefits we can provide to operators, says Pontis VP Marketing and Business Development, Alon Werber. In todays economic climate, it is more important than ever that operators are able to be more creative in the design of offers and can facilitate the rapid deployment of campaigns, whilst ensuring customer retention. Giving CSPs the ability to mix and match highly relevant offers based on real-time user behaviour and triggers significantly enhances all aspects of customer relationship management and genuinely impacts ARPU, customer loyalty and lifetime value.
Pontis recently secured a total of $19.65 million (13 million) in equity financing from Norwest Venture Partners, which will enable the company to further expand its customer base and technology development across the mobile, TV and fixed line platforms.