AY YILDIZ, a mobile communications brand for Turkish residents in Germany, has launched a bi-lingual mobile portal called AyWorld. The portal was conceptualised, produced and deployed by July Systems, the provider of mobile content retailing solutions. The bi-lingual AyWorld portal will be available in German and Turkish, and will offer consumers mobile entertainment content from a host of content and media partners.
July Systems managed all aspects of the deployment, including news services, billing integration, mobile store, and the integration of multiple content suppliers and technology components, within a tight, 4-week time frame.
AyWorld will allow the Turkish community to access and enjoy culture-specific entertainment content, information and news directly through their mobile phones. The portal is accessible, not only to current AY YILDIZ subscribers, but also to subscribers of other mobile networks. News services are displayed through a client solution implemented using mobiprint  technology from Sendandsee, a partner of July Systems.
With July Systems we have an innovative partner by our side says AY YILDIZ Communications Manager, Dogan Calmaz. They managed the complete project in a very short time frame including the integration of different technology components.