
Digital agency Think Jam has created a mobile-optimised site for J.K. Rowling, along with a touchscreen version for iPad. The site, which centres around an interactive timeline, is the first authors page to have bespoke mobile and Tablet compatibility.
“This project has been a uniquely interesting challenge,” says Think Jam CEO Daniel Robey. “Where the previous website had a heavy focus on younger users, this new site aims to attract a more adult audience – for fans of J.K. Rowling both as an author and a person. Her own story is an inspiration and the timeline offers insight into her life and charity work as well as her Harry Potter legacy. The site will provide a hub for news and information – including her own opinions and thoughts – as her new book develops.”