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PowaTag Hits Denmark with AFA JCDecaux Partnership

Tim Maytom

powatagContactless mCommerce solution PowaTag has launched in Denmark, thanks to a partnership with AFA JCDecaux, a subsidiary of the world's largest outdoor advertising corporation.

Thousands of billboards, bus shelters and other items of street furniture have been equipped with PowaTags, enabling consumers to purchase products effortlessly 24 hours a day by scanning the specialised tags with their smartphone.

Powa has also partnered with Danske Bank, one of Denmark's leading banks, to provide full PowaTag capabilities through MobilePay, the free banking app used by over 2m Danes. The app is a market leader in the Nordic area, with over kr12bn (£1.14bn) in transactions processed since its launch.

Denmark is one of the most advanced markets when it comes to mobile and digital payment technology, and the government has already announced a plan that could see the country become virtually cashless by 2016.

"People's lives are becoming increasingly more centred around digital technology, and the Nordics demonstrate this better than almost anywhere else," said Dan Wagner, founder and CEO of Powa Technologies. "The high smartphone penetration and move towards a cashless society make this the perfect environment to demonstrate what PowaTag can do."

"PowaTag is a perfect solution for taking our advertisements to the next level, transforming them from a way of attracting attention to a point of instant actions," said Casper Claudius Gregersen, commercial director of AFA JCDecaux. "Together with PowaTag's partnership with MobilePay, this deal means our clients will immediately be able to reach an audience of more than 2m."