Ad serving company Mocean Mobile and local search company Poynt have announced a multi-year agreement to create a complete advertising solution for direct, local, mobile marketing campaigns.

The solution will be aimed at smartphone users when searching for specific goods and services on their device. Poynt is a GPS-enabled app that lets users search for local businesses, events, and services. It is available for free for iOS, Android, Nokia, Windows Phone 7, and BlackBerry platforms. 

“We drive revenue and conversions for established global media operators by helping them reach the right audience,” says Poynt CEO, Andrew Osis. “Our implementation through the Mocean Mobile service will give us the much-needed infrastructure to easily and effectively run our advertisers campaigns from soup to nuts, ultimately driving revenue and conversions for individual advertisers.”

Tony Nethercutt, GM N.America for Mocean Mobile, says: “Poynt is an exciting and incredibly useful application. We are pleased to be chosen as the solution that can best help Poynt effectively serve relevant ads to their users and as their monetisation platform. Given the level of due diligence Poynt put into selecting their ad serving partner, it makes us all proud that our technology came out on top.”