PR Firm Claims Mobile First

UK PR firm Mulberry Marketing Communications has moved on to the wireless Internet with the launch of a WAP site at www.mulberrywap.co.uk. The company says it believes it is the first PR consultancy to have launched a WAP site. The site has been developed in order to expand on and further demonstrate Mulberrys extensive new media offerings.
New media is becoming increasingly important in the current climate in the UK and abroad,” says Mulberry CEO Chris Klopper. Even the internet itself is expanding into new areas with the revolution of Web 2.0, and people are going online more often and from more places, so it is essential that the PR industry adapts to these changes.