Welcome to the first Mobile Marketing Magazine post of 2009. Throughout the next 12 months, well be trying as hard as ever to keep you fully abreast of all developments in the mobile marketing world. But what better way is there to start a new year than with some predictions. Spo heres what the Mobile Entertainment Forum (MEF) thinks will be the top 10 mobile entertainment trends for 2009. Theyre quite succinct and to the point, but none the worse for that. Make a diary note to read this again in a years time and find out how right, or wrong, they were

1. The iPhone effect – Mobile applications have emerged as a new content category and the mobile Internet will finally come of age.

2. Greater value and transparency for consumers will help sustain demand (for mobile entertainment content) in 2009.

3. Some delay in the proliferation of mobile advertising.

4. Telcos begin to acts as enablers for the entertainment industry, with services such as billing, authentication and zero tariff data driving take-up.

5. The emerging dominance of services that operate at a multi-platform level.

6. The rise of ringback tones.

7. Social networking becomes an important driver of mobile entertainment consumption.

8. 2009 will be the year that mobile video really takes off

9. Emerging Economies will become an increasingly important driver for mobile entertainment worldwide.

10. A proliferation of touch-screen devices continues to drives discoverability.