Digital ordering tech firm Preoday has formed a technology partnership with Kafoodle, which develops food management software for the catering industry. The partnership gives clients access to Preoday’s pre-order and pay functionality, alongside allergy information, stock management and promotion software from Kafoodle.

Kafoodle simplifies the catering of personalised or restricted diets. Wherever food is being served, be that in an educational establishment, care home or medical facility, offices or within a restaurant, its technology streamlines and enhances kitchen processes. As well as collecting customer ordering data with each purchase, the kitchen can use the combined technology to manage compliance and view meal-plan costs, helping it to stay within budget.

The integration creates a seamless connection between the kitchen, front of house and customers. Within the white-labelled platform, customers will be able to search and filter menus based on their dietary requirements before placing orders and paying, removing the stress of choosing a meal when eating out, and ensuring the safety of those with special dietary requirements.

Due to the customer data collected via the platform, customers can additionally benefit from personalised marketing and promotions, based around their previous food choices.

Unique to the integration is an additional level of functionality that enables design agencies and third-party developers to build-out their own user experience, including factors such as venue/outlet selection, menu displays and item selection. Post-checkout, orders travel back into the Preoday system for completion.

“Working together, customers of Preoday and Kafoodle are able to face down the biggest challenges restaurants and caterers face in 2019, service speed and efficiency, allergen compliance and, of course, customer experience,” said Preoday CEO, Nick Hucker. “Kafoodle’s allergen management software is extremely important for caterers at a time when greater scrutiny is, rightly, being placed on food suppliers with regards ingredients. Bringing our technologies together, we hope to empower both the operator and the customer, helping them feel confident and secure throughout the ordering process.”