Preoday Launches Pre-order App Builder, Partnered with Bodeans, Barbican and Burnley FC

Preoday has launched its platform for apps which enable users to pre-ordering drinks and food.

The app was first adopted on a white-label basis by Burnley FC in August. Over the course of the first nine matches after launch, the iPie app saw a 33.5 per cent compound growth in order volume.

For the wider launch, Preoday has also partnered with London arts venue The Barbican and barbecue restaurant group Bodeans.

A self-service version of the platform will shortly be available to businesses. Creating Preoday-powered apps is free, but it will also offer an upgraded premium version, which includes access to its marketing engine enabling businesses to mine user data to to target them with further offers and incentives.