Pret a Manger has launched its online Christmas campaign, focusing on its seasonal menu, which features a range of festive foods and drinks.

The sandwich shop chain worked with LiveArea, a commerce services provider, to rollout the menu as part of a wider digital transformation relationship, which included giving customers the option to diarise the launch of Pret’s Christmas sandwich. Campaigns have been launched across Pret’s UK, US, France, and Hong Kong websites.

“The Christmas menu is always a highly-anticipated event in the Pret a Manger calendar,” said Alex Chisholm, digital transformation director at Pret a Manger. “Partnering with LiveArea on this year’s Christmas campaign launch across multiple international sites is part of our ongoing relationship as we expand our digital presence and focus on scalability, innovation, customer experience, and growth.”

Paul Lynch, area vice president and managing director at LiveArea EMEA, added: “We are incredibly excited to be part of Pret a Manger’s Christmas campaign, as its digital transformation partner. A Christmas campaign is such an engaging focal point for brands and consumers, and we’re delighted to be part of this project to drive innovation and growth for this leading global brand.”