Mobile Interactive Group (MIG) has announced the appointment of Rachel Price as Business Development Manager. Previously the UK Advertising Account Manager at Rhythm New Media, Price was responsible for launching the first ad-funded video service on mobile. She also initiated the development of mobile video campaigns for high profile brands including Heat Magazine, Nissan, Coca Cola and Barclaycard.
At MIG, Prices responsibilities will include working alongside media agencies to present mobile solution and strategies to brands and to work with mobile network operators, including Vodafone and 3, to promote MIGs portfolio of products and services.
Rachels knowledge of ad-funded video services, (and her) experience of initiating mobile video campaigns for leading UK household brands across a variety of sectors and relationships within the industry make her a tremendous asset to the group, says MIG Business Development Director, Anthony Nelson.