Airship

Primesight Launches National Digital OOH Proposition

Tim Maytom

primesight digitalOut-of-home (OOH) solution provider Primesight has launched 'Network', its national digital roadside OOH proposition, with digital panels rolled out across the UK.

'Network' is aimed at enhancing the company's existing digital portfolio, and begins with panels placed in London, Edinburgh and Glasgow. The company believes that combining traditional posters with digital formats will enable brands to amplify messaging during campaigns.

The three new digital sites in London at Shoreditch High Street, Commercial Road and Wandsworth Bridge Road bring the number of digital panels in the captial to 12. Phase two of the rollout will see new digital panels introduced in Bristol, Cardiff, Leeds, Liverpool and Newcastle, with further plans for introducing 50 digital panels across multiple cities by the end of 2015.

"Digital sites are a crucial part of our portfolio," said Naren Patel, CEO of Primesight. "Our clients have demanded a national network of digital panels and we are confident that we can meet this requirement.

"The decisions we made about the location of these sites were partly attributed to Route data which helped outline where sites should be evolved to digitals or new ones should be created to provide the best ROI for our clients."