Probability Launches Daily Bonanza Retention Scheme

Mobile gambling firm Probability has launched a ‘Daily Bonus Bonanza’ promotion to improve retention among gamblers.

The promotion encourages users to log in to the mobile sites and apps each day, by giving them an extra chance to win. The animated ‘Daily Bonus Bonanza’ screen presents a range of prizes up for grabs – including free plays, cash and the opportunity to recoup a percentage of their days losses – which they can interact with, by pressing a red button, in order to see if theyve won.

“This initiative is another technology first for Probability,” said CEO and co-founder Charles Cohen. “Our customers enjoy playing at social casinos, and many tell us that it’s features like daily bonuses that keep their attention, even though they’re not playing for real-money prizes. But we have the killer app; the millions we pay out in prizes. Our ‘Daily Bonus Bonanza’ continues to support the ongoing convergence between the entertainment experience of social casino and real-money gaming.”

‘Daily Bonus Bonanza’ will roll out initially to Probability’s own LadyLucks properties in order to gauge audience response.