Preference Choice Publication

Programmatic Lunch 2018 - Viber

Tim Maytom - Sponsored by: Viber

Cristina Constandache, chief advertising officer at Viber, discusses the state of the programmatic industry, how the shift towards direct is changing the trading landscape, and the challenges of in-app programmatic.

Check out more coverage surrounding our Programmatic Lunch event and how the industry is evolving here.