Kochava Why-Pay-For-an-MMP

Programmatic Lunch: How important is premium inventory for programmatic?

Tim Maytom

Our Programmatic Lunch event, we brought together the entire programmatic chain to discuss the issues that mattered most to everyone involved in the ecosystem, from publishers and SSPs to media agencies and brands.

With programmatic continuing to dominate the conversation throughout 2017, we took the opportunity to ask some of the industry's leading thinkers about the topics that have repeatedly been in the news this year.

We spoke to some of the guests at our industry-spanning Programmatic Lunch about what premium inventory means in the current market, why understanding the context ads are served in is more important than ever, and how important premium is for establishing trust with advertisers.