Summits Yellow

Programmatic Lunch: Is there really a disconnect between programmatic and creative?

Tim Maytom

Our Programmatic Lunch event, we brought together the entire programmatic chain to discuss the issues that mattered most to everyone involved in the ecosystem, from publishers and SSPs to media agencies and brands.

With programmatic continuing to dominate the conversation throughout 2017, we took the opportunity to ask some of the industry's leading thinkers about the topics that have repeatedly been in the news this year.

Creativity is at the heart of all marketing, but how does programmatic affect the opportunity to tell engaging, effective stories about a brand? We talked to some of the industry stakeholders and experts at our Programmatic Lunch about whether there's a disconnect between creativity and programmatic, and what we can do to bring the two closer together.