Programmatic Lunch: What is the importance of transparency in programmatic?

Our Programmatic Lunch event, we brought together the entire programmatic chain to discuss the issues that mattered most to everyone involved in the ecosystem, from publishers and SSPs to media agencies and brands.

With programmatic continuing to dominate the conversation throughout 2017, we took the opportunity to ask some of the industrys leading thinkers about the topics that have repeatedly been in the news this year.

In this video, we take a look at transparency, and how the programmatic ecosystem can achieve the higher levels that brands, agencies and publishers are demanding. Who is responsible for driving transparency? Who is holding back the industry? And who will benefit most from the push for greater accountability and a more transparent chain?