Prolifiq, which provides sales content management software for the Life Sciences industry, has announced the release of its enhanced mobility suite, which enables Prolifiq users to send and track their sales collateral on a wide range of tablets and smartphones.

According to a December 2010 BoxTone Mobile Service Management Survey, 70 per cent of pharmaceutical companies plan to use mobile devices to connect with physicians within the next year. To meet this growing demand, Prolifiq has enhanced its on-demand software to a comprehensive mobile application that sales representatives can use to manage digital content, optimize communications with customers and comply with regulatory standards. 

Prolifiq’s app gives sales reps immediate access to the latest promotional, educational and scientific materials. A built-in compliance layer ensures that all communications comply with government guidelines and good promotional practices. The app is available for Blackberry, Android and iOS smartphones and tablets. It integrates with companies’ existing legacy systems, and sales and marketing workflows.

“Life Sciences companies need to adapt to changing opportunities,” notes Steven Lefebure, research vice president at Gartner’s Industry Advisory Services team. “Mobile technologies, coupled with a complex regulatory environment, are a driving force in the way Life Sciences engage with their customers.”

According to Manhattan Research’s Taking the Pulse 2010 report, 72 per cent of physicians currently use smartphones professionally and personally. Meanwhile, surveys by Trinsic Interactive Vital mHealth indicate that 70 per cent of hospitals and providers plan to deploy iPads within the next year.