Property Searches Up 262 Per Cent on Tablets

Property search impressions on smartphones saw a 44 per cent year-on-year increase in the US during July and August, according to a report from The Search Agency – with tablet searches jumping an astounding 262 per cent. By comparison, desktop impressions actually declined 23 per cent.

Desktops are most popular on weekdays, accounting for 50 per cent of impressions during the week, while mobile rules the weekend – with smartphones alone accounting for 40 per cent of impressions, and tablets 19 per cent.

Clicks on property searches increased by 109 per cent on smartphone, and 155 per cent on tablet, while desktop remained virtually flat.

“While consumers may not be ditching their computers altogether, they’re flocking to smartphones and tablets to search for homes and apartments,” said Keith Wilson, client-facing SVP at The Search Agency. “It’s no surprise that more and more people are using their mobile devices to find properties, listings and houses, however, this data offers real estate marketers deeper insight around consumer habits and opportunities to provide the right ads and content at the right time of day, day of the week, and on which device.”