Masterclassing

PROUD PITCH protest filter launches on Instagram

Gabby Fernie

Copenhagen based creative agency, Worth Your While has created a PROUD PITCH Instagram filter in response to the UEFA's decision to ban the rainbow lights at Munich's Allianz Arena. 

Using every football pitch in the world as a 'green screen', the agency teamed up with Copenhagen Pride to create an AR Instagram filter that turns every pitch on the planet into a weapon in the fight against homophobia in football - a rainbow flag. 

Supporters can find the PROUD PITCH filter in the Instagram filter gallery or through Copenhagen Pride's profile. 

"The PROUD PITCH is a great example of how creativity can give people a voice. Nothing beats when communication ideas become tools to express opinions on things happening in culture. And this tough situation is certainly something that requires that people raise a flag. We are happy to help our friends from Copenhagen Pride with this Instagram green screen hack” said Partner and Executive Creative Director at Worth Your While, Lukas Lund.