Near Field Communications (NFC) technology firm Proxama has revealed that it is collaborating with Nokia on developing NFC applications for Nokia smartphones, starting with the C7.
Proxama has designed a complete NFC-driven service package, featuring its TagCenter app that will enable Nokia NFC phone users to get instant, media-rich brand experiences from NFC data tags on posters, product packaging and point-of–sale displays.
There are three core elements in Proxama’s NFC-driven service package. The first is TagCenter, an app that instantly reads and loads media-rich content by tapping the handset on data-encoded advertising tags. It also provides links to other apps and web content. Second are NFC advertising tags – data tags containing programmable microchips that hold media-rich content which is sent to an NFC-enabled mobile when tapped, to provide an instant brand experience such as a voucher, coupon or video. The tags can be laminated onto posters, embedded into product packaging or stuck onto trading cards, key fobs and a host of other marketing collateral. 
The third is Proxama’s PosterTouch campaign manager, a campaign management server which enables advertisers to create new NFC advertising tags and which monitors and collates detailed customer analytical data, giving advertisers real-time campaign analysis.
