Prudential Asia Launches Retirement Planning App

Prudential Corporation Asia says it has become the first insurance company in Asia to launch a mobile phone app with the launch of its What’s Your Number? Retirement Calculator. The  app enables users to quickly and easily calculate their retirement ‘number’ – the savings required to enjoy a retirement based on their selected lifestyle.

The app is an extension of Prudential’s successful What’s Your Number? retirement planning campaign that was first launched in 2005, and encourages people to identify their retirement goal and think about what resources they are likely to need to finance their individual retirement aspirations.

Users can easily calculate their retirement number by entering their financial scenarios and lifestyle variables. It gives users seeking professional advice the option to connect to a Prudential financial consultant, and to share the application with their Facebook friends.   

“Our research shows that up to 80 per cent of people in Asia do not know their retirement number,” says Prudential Asia chief marketing officer, Julie Lyle. “Through this new application, Prudential aims to drive greater awareness and discussion about the importance of retirement planning and retirement needs, and there is no better way to connect with consumers than through an innovative medium that resonates with their changing lifestyle.”

The app was created in partnership with OgilvyOne and Cherrypicks. It is available for download in English at the iTunes App Store for users in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. The app will also be available in other Asian markets and in local languages shortly. 

You can see a video of the app in action here.