Publicis Media merges Spark Foundry and Blue 449

Tyrone Stewart

The Publicis Groupe’s UK media hub, Publicis Media UK, has made the decision to merge Spark Foundry and Blue 449 , two of its agency brands, at the beginning of 2020 following a global consolidation earlier in 2019.

The unified agency will be operated under the Spark Foundry brand and will realign Blue 449’s talent and clients to the Foundry. It will be led by Lindsay Turner, who has held the role of chief executive officer of both Spark Foundry and Blue 449 since April this year.

“This feels like the perfect time to bring Blue 449 under the Spark Foundry brand in the UK. The two agencies have been naturally coming together both in its leadership team and in the cross pollination of agency strengths, so this feels a very natural next step,” said Turner, Spark Foundry UK CEO.

“Bringing together Blue 449’s distinctive positioning and Spark Foundry’s unique HEAT planning proposition and creativity under one brand we will be perfectly positioned to accelerate growth and continue to deliver transformational work for our clients.”