PubMatic and Ringier partner to drive programmatic in the Romanian market

Tim Maytom

Publisher-focused SSP PubMatic and leading publisher Ringier Romania have announced a new partnership aimed at developing the programmatic market in Romania. Part of the the world's largest international media company Ringier AG, Ringier Romania will become PubMatic's preferred partner in the region.

"We have always been a forward-looking business when it comes to adopting technologies," said Andrei Ursuleanu, group head of advertising sales for Ringier Romania. "When assessing technologies, we look for market-leading solutions to our business. Working with PubMatic will allow us to open up our inventory to more advertisers than before and diversity our revenue stream."

Ringier, which owns leading marketplaces for jobs and real estate in Romania, among other digital properties, was one of the first publishers in the region to introduce a data management platform and is committed to implementing technologies to better serve its clients' needs. It will adopt PubMatic's OpenWrap header bidding solution as part of the deal, with the aim of driving more effective monetisation strategies.

"As the leading premium publisher in Romania, we are delighted to be working with Ringier," said Bill Swanson, chief revenue officer for EMEA at PubMatic. "Eastern Europe is a developing market for PubMatic and partnering with the number one player in this country is an important step for us in this region. Brands are demanding access to safe environments, which is what Ringier delviers, and this partnership reinforces our commitment to quality."