PubMatic Moves Into MENA with MenaMarketPlace Partnership

Pubmatic Rob Jonas rotated
Jonas: ” Catalyst for expansion… has been the tremendous publisher demand for the PubMatic platform across EMEA”

Programmatic ad platform PubMatic has partnered with MenaMarketPlace has partnered with  to service demand for premium digital ad inventory within the region. The new agreement brings PubMatics sell side platform (SSP) technology and services to MENA (Middle East and N. Africa) advertising buyers for the first time.
“The catalyst for our expansion to Middle East and North Africa has been the tremendous publisher demand for the PubMatic platform across EMEA,” said Rob Jonas, chief revenue officer at PubMatic. “MenaMarketPlace provides significant value to publishers looking to take more control of their digital ad inventory. Local and global ad networks, DSPs, trading desks and agency holding groups will now be able to reach targeted audiences in a premium online environment.”

The partnership aims to capitalise on the increase in advertising spend predicted in the MENA region. PwC predicts that internet advertising will grow by an average 28 per cent per annum from 2013–2017. Brands will drive the shift to programmatic advertising by increasing their media spend, allocating greater portions of their budget to real-time, audience-based digital advertising.