PubMatic Partners with Tencent to Monetise Inventory Outside of China

Tencent PubmaticPubMatic has partnered with Chinese internet giant Tencent Online Media Group to help monetise its ad inventory outside of mainland China.

Under the agreement, mobile inventory on the likes of and Tencent Video App will be made available through PubMatics programmatic buying platform.

“This agreement validates PubMatic’s significant investments in developing a best-in-class, end-to-end mobile solution that combines ad serving, yield management, work flow automation and real-time analytics,” said Rajeev Goel, Co-Founder and CEO of PubMatic. “We are focused on optimising every impression across every screen and creative type in a transparent way that is ideal for brand advertisers and brand-focused agencies.”