Production company Pulse Films reports that its 2009 Lions Tour iPhone app has stormed the iPhone charts to become the worlds most downloaded sports application.
The application offer users exclusive behind-the-scenes video clips from within the Lions camp as well as all the fixtures and venue info, latest news, live match commentary, live score updates, squad profiles and match reports form the Lions Tour.
Pulse Films was appointed as the official production company of the 2009 Lions Tour to South Africa in January 2009, and its behind-the-scenes tour DVD is due for release in the autumn. The company says the  addition of the iPhone app and online content for the Lions website cement the 2009 Lions tour as a landmark cross-platform sports package for Pulse Films and the Lions. The Lions Tour iPhone app is priced at 1.19 through the iTunes store.
The British & Irish Lions is a rugby union team made up of players from England, Scotland, Ireland and Wales. The Lions comprise a team which currently only[update] tours three southern-hemisphere teams; Australia, South Africa and New Zealand. Tours take place every four years. South Africa are the current world champions.
Jonathan Stadlen, Pulse Films Creative Director, says:
With this iPhone app and online content, we are fulfilling our ambition of creating a cross-platform, integrated content package that delivers the most faithfully produced documentary, the most interacted with online and mobile presence and the most in-depth rugby package ever created.