Pult Group Launches AdCamp

Russian SEO firm The Pult Group has launched AdCamp, its mobile ad network, in cooperation with IMHO Vi.

The network incorporates RTB (Real Time Bidding) and programmatic buying, and launches with an initial investment of $2m (£1.3m).

“The Russian mobile advertising market is estimated to more than quadruple by 2015,” said Nick Davidov, managing director of The Pult Group. “By combining the technological knowhow of The Pult Group and market expertise of IMHO Vi on client markets, AdCamp looks set to become one of the largest advertising networks in Russia.”

The Pult Group, which initially launched in 2008, now holds an 80 per cent share of the Russian automated digital advertising market, with 300,000 campaigns currently active.