Puma teams up with Neymar and Grealish to launch ‘Forever. Faster’ campaign

Puma has unveiled its first worldwide campaign in a decade highlighting its connection with speed and elite performances.

The 90-second campaign, ‘Forever. Faster’, features a raft of sports personalities including Jack Grealish, Mondo Duplantis, Karsten Warholm, Neymar Jr. and Breanna Stewart, as Puma positions itself as the “fastest sports brand in the world“.

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As a result, the spot will run across TV, social media, out-of-home, in-store and press.

The campaign launches in time for the major sports events taking place this year, including the Euro 2024, Paris 2024 Olympics and Copa América.

Puma CEO, Arne Freundt, said: “Speed is the superpower of how the greats change the game. Just like our world’s icons Mondo Duplantis, Karsten Warholm, Neymar Jr or Breanna Stewart, we know that speed unlocks athletic performance and victory in everyone.

“Through our ability to bring speed to life, Puma invites all people to break through their own limits, unlock their personal best and become a better version of themselves, allowing them to see the game as we do: Forever. Faster.”

Puma VP of Brand and Marketing, Richard Teyssier, added: “It is the first time that Puma has one single message – Forever. Faster. – throughout the entire year and across all performance categories such as football, running, basketball and handball.

“The holistic brand message is emotional and distinctive to make sure it connects and resonates with our target consumers.”