T-Mobile Netherlands has selected the Influencer Marketing Management solution from Pursway to help the operator improve customer relationship strategies and engage with hard-to-reach customers.
Pursway says that its solution enables mobile operators to leverage social influence on a large scale and turn Influencer Marketing into a catalyst for their marketing and customer relationship strategy. The solution is designed to help mobile operators pinpoint the influencers among their existing customers and stimulate their viral impact, resulting in an improvement in marketing effectiveness, boosting customer acquisition, retention, and cross-selling outcomes.
Consumers are flooded with marketing messages and are increasingly tuning out of vendor communication, says Aswyn Saktoe-Veenenbos, VP Marketing Database Intelligence at T-Mobile Netherlands. Tapping into the power of social influence gives us a whole new way to interact with our customers. It enables us to reach an audience that was otherwise difficult to communicate with, let alone get them to act. Pursway provides us with a scalable method to reach customers in a manner that works best for them, through the people they trust.
The Pursway Influencer Marketing Management solution is a combination of patent-pending algorithms that accurately pinpoint the influencers and their followers for each product or service based on consumer transaction data; and best practices and metrics that enable companies to maximize the viral effect created by the influencers
 We work closely with the marketing executive team and heads of customer relationship management (CRM) to establish best practices for campaigns and customer experiences that motivate the influencers to spread the word and become evangelists for the companys products and services, says Ran Shaul, Pursways Co-Founder and EVP Customer Solutions at Pursway.