PushSpring Moves Into Canada with Native Touch Partnership
- Monday, October 31st, 2016
- Share this article:

PushSpring, the independent app-based mobile audience platform, has announced a partnership with Native Touch, a Toronto-based mobile ad platform, signalling PushSprings expansion into the Canadian market.
PushSpring provides advertisers and app publishers with mobile app audience data for almost 200m million unique device IDs in the US, and now, Canada. The company leverages billions of mobile app data signals and related device data to develop PushSpring Personas and App Genre Segments, which marketers can use in their ad targeting.
“With 69 per cent of digital spending projected to be invested in mobile by 2019, it is essential that brands and publishers place an increased focus on the limitless opportunity mobile has to offer,” said Native Touch CEO, Saad Uddin. “It is easy to see why mobile data providers like PushSpring are in such high demand. App data is an extremely effective way for advertisers and marketers to reach specific audience segments and ensure they are meeting their goals. By combining exclusive geo-location, point of interest, audience segment, and content data we are able to build stronger audience segments and provide our clients with ever evolving audience targeting groups.”
Earlier this month, PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys.