Mobile messaging company Mediaburst has revealed that it is providing bespoke text messaging services for cereal brand Kelloggs Tutankhamun promotion. Mediabursts text-to-win services will run across Kelloggs Kids & Gatekeeper brands plus Kelloggs Crunchy Nut Corn Flakes on 26 million in-store promotional packs.
The promotion offers 10 top prizes of a trip of a lifetime to Egypt for four people,  including a private tour of the Cairo Museum, a visit to the Valley of the Kings, and exclusive access to the tomb of Tutankhamun. There are also 10 runners-up prizes of a trip for four to the London Tutankhamun and the Golden Age of Pharaohs exhibition at the O2 Arena, which opened earlier this month. All consumers will qualify for a 5 discount on a family ticket to the exhibition when buying a promotional pack.
By buying and using one dedicated shortcode for current and future on-pack promotions to the UK and Republic of Ireland markets, says Mediaburst, Kelloggs has been able to deliver a simpler and clearer on-pack communication, and save on packaging costs. It also ensures that Kelloggs consumers cant accidentally opt in to another companys promotion, as well as providing tighter control and security of consumer data.
Clearly, Mediaburst is delighted to be chosen once again by Kellogg to provide text-to-win services for its on-pack promotions, says Mediaburst MD Jeremy Bygrave. Extending the business relationship enables Mediaburst to gain a better understanding of Kelloggs special relationship with its consumers, and to tailor the text services to match the high expectations of Kelloggs consumers.”