Qatar Airways has launched an augmented reality (AR) experience that gives customers the chance to play a football game where they are required to ‘Blink to Score’. The AR experience is part of the ‘Make Qatar Your Goal’ campaign and fronted by former FC Barcelona and Spain midfielder, and football legend, Xavi.

Through call-to-actions within the AR experience, customers can go from engaging with the Qatar Airways brand to learning more about packages to attend the FIFA Club World Cup, which runs until 21 December in Qatar.

“Qatar Airways is constantly pioneering new ways to interact with our passengers, and we are grateful to Facebook for sharing our passion for innovation to enhance our customers’ experience,” said Salam Al Shawa, senior vice president of corporate communications at Qatar Airways. “Excitement is building as the FIFA Club World Cup Qatar 2019TM gets underway and we are delighted to welcome the football world to Qatar, the destination of champions.”

The experience runs off Facebook’s AR ads format. This format enables advertisers to implement AR creative directly on Facebook’s newsfeed, without requiring the user to install additional apps.

“The use of AR is growing among people and businesses in our region. From try-on product experiences to immersive filters for games and movies, AR enables people to connect with businesses and products in new ways,” said Ramez Shehadi, managing director for MENA at Facebook. “We are excited to pilot this new ad format with Qatar Airways to build more engaging mobile ad experiences and boost audience engagement.”