Qeep and ZestADZ Enter Mobile Ad Partnership

Mobile gaming and entertainment community Qeep, which operates in the UK and S.Africa, has entered into a mobile advertising partnership with ZestADZ, a global mobile ad marketplace headquartered in Los Angeles. Qeep and ZestADZ have been working together for the past year. The companies say the partnership is an effort to take their cooperation to the next level.
A recent study by IEMR revealed that S. Africas mobile subscriber base is set to reach 48.5 million subscribers by 2010, causing the wireless penetration level to rise from 88.5% to 94.8%.
Qeep is a social gaming and entertainment mobile application developed and managed by Blue Lion Mobile, based in Cologne, Germany. It offers a number of free features, such as multiplayer skill games, live photoblogging, Instant Messaging and mobile sound downloads. The service currently has over 2 million users.