MASTERCLASSING

Qikserve tech accounts for 95 per cent of orders at Amsterdam airport restaurant

Tyrone Stewart

Kebaya restaurantQikserve, a developer of mobile order, payment and loyalty solutions for the hospitality sector, has rolled out its mobile order technology to a new restaurant in Amsterdam’s Schiphol Airport – accounting for more than 95 per cent of orders placed in its first few weeks of business.

The Kebaya Asian Brasserie, a HMSHost International restaurant, harnesses Qikserve’s technology to enable guests to order via Samsung tablets from their tables – removing the need to waiting staff to take orders.

“The key is to reach travelers at the right moment in the airport, when their time is limited,” said Marlijn van Straaten, director of marketing and communications at HMSHost International. “Our digital strategy is to enable a truly omni-channel experience and reach our guests on all available touch points. This technology allows us to respond to these touch points and to address the increasing relevance that mobile devices now have in daily life. By taking away potential barriers, we want to make ordering as easy as possible for our guests.”

The Kebaya ordering system includes full products lists displayed on interactive screens and tablets, with the support of multiple languages. It also has full integration with Oracle Micros Hospitality’s point of sales (POS) system, kitchen screens and integration platform, as well as real-time stock depletion and reporting.

Moving forward, HMSHost says that it will eventually use Qikserve’s technology to enable guests to order and pay using their own mobile devices.

“It’s very encouraging to see the kind of results that HMSHost has achieved using mobile ordering at Kebaya, and we expect that the high proportion of guests using the system will also help drive increased revenues,” said Daniel Rodgers, CEO at QikServe.

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