The QR code. You never know where youll find it. On shirts, on the bikini bottoms of professional beach volleyball players, and now – as spotted by Mobile Marketings very own John Owen – on Britains motorways.
Transport company LogiCare has rolled out QR codes on the back of its lorries. Intended to lead users to the companys WasteCare homepage, its a great idea, and – as long as its not the driver trying to scan it – a perfectly fitting application of QR codes. 
And so, of course, theres a catch. Scanning it with a smartphone seems to lead mobile browsers to a dead end. Another good idea, let down by the execution – unfortunately, its an all-too-familiar tale for QR codes.
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