Mobile ad platform Qriously has leveraged its technology to gauge public sentiment on the recent tube strikes in London.

Qriously serves up mobile banners which pose consumers a question or two. Often, these relate to a product being advertised, but in this case banners asked whether users had been affected by the strike, and whether they supported it.

It found that an average 34 per cent of London residents had their commutes affected by the strike, a number that rose to 50 per cent at 9am – presumably as people waiting at bus stops checked their phones.

The majority of London’s commuters didnt express support for the strike, with negative sentiment strongest west of the city centre. According to Qriously, this is due to the effect strikes had on major transport lines which commuters coming from this region would rely on, and lines up with UK census data which shows that the west has much higher index of active full-time employees, compared to the north – which showed a more positive sentiment towards the strikes – which indexes more towards self-employment.

Qriously says it carried out the test to show how its platform can be used to gather information in real-time.