Qualcomm subsidiary Xiam Technologies, which provides discovery and recommendations solutions, has announced an agreement with Telefonica to integrate Xiam’s recommendation technology into its multi-channel touchpoints. The initiative will enable Telefonica to provide its 300m-strong subscriber base with content, services and offers uniquely tailored to their individual needs and interests across all of their connected devices.

The Xiam solution will initially be launched within Telefonica’s multi-platform applications folder, in order to deliver recommendations tailored to the needs, interests and preferences of its customers across all its channels, including web, mobile and IPTV. The service will be launched this year in seven Telefonica territories, including the UK, Spain, Germany, Ireland, Mexico, Brazil and Argentina. Telefonica also plans to expand the integration of Xiam’s technology into a range of additional services, such as music, video and customer rewards.

“We believe that by delivering content and services tailored to each individual across various channels, we will improve the overall customer experience for each of our subscribers,” comments Tanya Field, director of Mobile Data Group for Telefonica. 

Xiam’s technology uses a range of algorithms and decision-making techniques to identify the service, content, offer or event most likely to address an individual’s needs at that precise moment and in the precise context in which they are interacting with their service provider.

Meanwhile, parent company Qualcomm has unveiled the next-generation Snapdragon mobile chipset family, which contains new processor micro-architecture capable of achieving speeds of up to 2.5GHz per core, and delivering 150 per cent higher overall performance, as well as consuming 65 per cent lower power than typical ARM-based CPU cores.

Qualcomm has also announced at Mobile World Congress that future Android devices powered by its Snapdragon platform will be able to access instant streaming of TV shows and movies from Netflix, following confirmation that the Snapdragon processors have met the requirements of Netflix certification, in delivering dynamic performance and media protection features in a turnkey package. Netflix video decoding is handled by dedicated hardware, extending battery life and improving picture quality.

“We’re pleased to expand our mobile offering by providing our members an app for TV shows and movies streaming from Netflix to Snapdragon-enabled Android devices,” says Bill Holmes, Netflix vice president of business development. “Qualcomm’s expertise in mobile hardware/software integration and their collaboration in the consumer electronics space makes them the perfect fit in bringing Netflix to a range of Android handsets and tablets.” Qualcomm is demonstrating the Netflix application at its stand in Hall 8, #8B53, at MWC.